Tasting

Joiefarm Wines – 2012

I had the opportunity to try six of Joiefarm’s wines today, all being part of the new 2012 vintage.

Hilariously pronounced by many customers (“Joey”) – some with confidence, some hesitant, and most with charm – these wines are popular with the locals, but personally, I’ve never been drawn to their wines. They take advantage of BC’s relatively cooler climate and vinify mostly white grapes, although their PTG has been praised by Jancis Robinson (all hail the queen). All good checkboxes for reasons to buy, but perhaps it’s the 20-30 dollar price point (which honestly, makes sense for some good BC wine anyways) or perhaps it’s the weird combination that the labels bring: simple but somehow ugly. That’s just me, though.… read more